American icon KitchenAid puts a mix on Target and pulls its products: “we have different values”

In a surprise move yesterday, renowned kitchen appliance brand KitchenAid announced it would be pulling its product line from all Target stores. The reason? The company claimed a major divergence in “values”. Noted for their high-performance stand mixers and blenders that could probably power a small vehicle, KitchenAid’s decision sends a shockwave through the marketplace. A spokesperson for KitchenAid, Molly Kneadmore, stated at a press conference, “We can’t be associated with the negative publicity surrounding the things they support. We are a company committed to making dough, not trouble.” When pressed about what exact “things” Target supported, Kneadmore responded, “There’s...